OpenAI has expanded access to Sora, their text-to-video AI tool, giving Plus subscribers unlimited video generation capabilities while free users receive limited access. This update marks a significant shift from the previous waitlist system, democratizing access to this powerful creative tool that transforms simple text prompts into realistic videos up to 60 seconds long.
What makes this update special compared to similar offerings like Runway or Pika is the combination of Sora’s renowned quality with newfound accessibility. While competitors often maintain strict access controls or charge per generation, OpenAI has opted for a subscription model that allows unlimited creative experimentation for Plus members ($20/month). The free tier access, though limited, also opens the door for casual users to explore video generation without financial commitment—making advanced AI video creation accessible to everyday creators rather than just professionals or developers.